Infinite Personalization: AI Makes It Possible
What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? And, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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The Price Tag and Payoff of Loyalty
A top-performing loyalty program can increase revenue from redeeming customers by 15% to 25% annually. But these financial benefits aren’t free.
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Generations: Earning Boomers' Brand Devotion
Baby boomers make up an active, engaged demographic with significant disposable income—and the free time to spend it. They also own more than 50% of the U.S. wealth and spend more per transaction than other generations.
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Next-Gen Engagement Marketing
An estimated 20%-70% of Customer Relationship Management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to think of CRM as more than data, tools and workflow.
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